Disillusioned

Disillusioned is a fashion brand that sought to evolve from a t-shirt line into a more elevated, luxury clothing brand. We worked closely with the client to refine their brand identity and clearly define their target audience, focusing on men and women drawn to unique, fashion-forward pieces.

The project included brand strategy, audience development, and positioning to support this next phase of growth. We also developed a launch approach that included a social media rollout, a vendor pop-up experience, and a website soft launch to introduce the refreshed brand and build momentum within their community.